I have years of experience in social media content strategy and creation. As creative director for digital at MultiVerse Advertising I planned and oversaw content for brands including Heineken, OPPO, and Tuborg Beer. Additionally I am a co-founder/co-owner of the travel brand It’s better in Thailand.
It's better in Thailand - organic viral content
Along with my co-collaborator, we have grown our brand to over 55k Facebook followers. Our top video has been viewed over 1 million times on Facebook through purely organic reach.
Heineken UEFA Champions League Trophy Tour
During the lead up to the Heineken UEFA Champions League Trophy Tour coming to Myanmar, I led the social media team in creating 30 Facebook posts in 6 weeks. This included storyboarding and producing videos, writing copy, sourcing and creating images, and managing the posting. All content had to meet a rigorous approval process from Heineken in Amsterdam, UEFA in Geneva, and a third party agency audit. These posts received over 7.5 million impressions.
OPPO social media content
To extend the reach of an integrated marketing campaign around two products, I storyboarded and wrote the pre-translation script for two behind the scenes videos for OPPO to post on their Facebook page.